 Photo.
Photo. One of Norway many beautiful fjords. Photo Copyright: 
Innovation Norway: 
www.ntr.invanor.no.
The Adrian Awards rewards high performances and creativity in hospitality, 
travel, and tourism-related marketing.
In its 49th year, the competition has evolved into the worlds most renowned 
and prestigious advertising, public relations, and web marketing competition 
specifically tailored for the hospitality, travel, and tourism industries. 
The awards were issued on Monday 30 January on a huge gala on in Marriot 
Marquise Hotel in New York. It was more than 800 international travel companies 
represented on the event.  
The competition covered every area of the travel industry including hotels, 
airlines, cruise lines, car rental companies, destinations, credit card 
companies, and many more. 
The Adrian Awards was presented by the Hospitality Sales & Marketing 
Association International - HSMAI, an international organization of sales and 
marketing professionals representing all segments of the hospitality 
industry.
The Adrian Awards Gala is an event for inspiration and best practices in 
sales and marketing for the hospitality, travel, and tourism industries. This 
multifaceted-event celebrates lifetime achievements, the "Top 25 Most 
Extraordinary Minds in Sales and Marketing," and award-winning advertising, 
public relations, and web marketing. 
The evening included presentation of the Departures Magazine Luxury Marketing 
Achievement Award, the TravelClick E-Marketer of the Year, and the HSMAI 
Foundation Silent Auction.
For they who want to be considered for the next event, have to start their 
hard job already now. 
For competition rules, submission guidelines, and answers 
to the most frequently asked questions, visit www.adrianawards.com.
Stein Morten Lund, 13 February 2006
Additional information
HSMAI is a global 
organization of sales and marketing professionals representing all segments of 
the hospitality industry. The organisation's mission statement is to be the 
leading source for sales and marketing information, knowledge, business 
development, and networking for professionals in tourism, travel, and 
hospitality. 
Adrian Awards`s website: www.adrianawards.com.
Direct link to the list of award winners: Award winners 
2006.